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1.Cut

We believe the cut is the most important aspect of choosing a diamond. It's basically what determines the proportion, symmetry and polish of a diamond. The right cut will enhance the sparke and the scintillation of the diamond. The better the cut, the more likely your diamond is to sparkle bright and look gorgeous!
Invest in the cut. It’s the ultimate diamond hack (you’ll not find it in the books). A beautifully cut diamond can make the color and clarity appear better than they are.When a diamond is cut well, light enters through the table and travels to the pavilion where it reflects from facet to facet till it is thrown back through the table to the observer’s eye. This is called the light performance of a diamond. A poorly cut diamond makes the light seep out from the sides and the bottom of the diamond and it looks dull and lifeless despite its clarity and colour grading.

2.Clarity

Clarity is the assessment of the imperfections present on the surface of the diamond and within the diamond. Imperfections on the surface are called blemishes while they are called inclusions when they are present inside the diamond.

When light passes through a diamond, it bounces back, making the diamond sparkle! Some diamonds have imperfections in the form of spots and blemishes. The more the imperfections, the more difficult it is for light to pass through, thereby reducing the sparkle. If you’re lost, here’s all you need to remember: Lesser imperfection and inclusions = Better clarity

Flawless (FL) No inclusions and no blemishes visible under 10x magnification
Internally Flawless (IF) No inclusions visible under 10x magnification
Very, Very Slightly Included (VVS1 and VVS2) Inclusions so slight they are difficult for a skilled grader to see under 10x magnification
Very Slightly Included (VS1 and VS2) Inclusions are observed with effort under 10x magnification but can be regarded as minor
Slightly Included (SI1 and SI2) Inclusions are noticeable under 10x magnification

3.Color

The colour of a diamond is evaluated in terms of the degree of absence of colour. The more colourless the diamond, the higher its value. However, most diamonds which appear colourless actually have slight tones of yellow or brown.

As diamond size increases, colour becomes more noticeable. This is especially important to keep in mind if you are purchasing a diamond of two carats or greater. If you pick a slightly yellow colored diamond, you can pair it with a white gold or platinum band. The white gold will complement the yellow hue of your diamond, and they won’t clash with each other!

D Absolutely colourless with a pure icy look. The highest quality of a diamond colour, which is extremely rare.
E - F Colourless. Very negligible traces of colour can be noticed by an expert gemmologist.
G - H Near-colourless. Colour noticeable when compared to diamonds of better grades, but no discernible colour.
I - J, K Colour slightly detectable. Budget- friendly choice.

4.Carat

The term carat is often misunderstood. It refers to a diamond's weight, not its size. Generally speaking, the higher the carat weight, the more expensive the stone. Two diamonds of equal carat weight, however, can have very different quality and price when the other three Cs are considered.

Save big bucks by picking a 0.90 carat over a 1 carat diamond. Thank us later :D